Multicultural.com is the home of Multicultural Marketing Resources, Inc (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Strategic Planner & Analyst

Company or Employer Infusion by Castells
Job Location Los Angeles, CA or New York, NY

Reports to 
President, Chief Strategy Officer

 

Description
Support President and top account personnel for all strategic, business performance, category, brand, Direct, competitive and consumer analysis and initiatives across the marketing 5 P’s for Charter Communications Multicultural account. Secondary work may include agency initiatives, support of other clients and new business.

 

Responsibilities
• Acquire in-depth intelligence and knowledge of, and be conversant in key clients’ businesses, issues and trends for Hispanic, African-American and General Market – so as to define problems, find opportunities and develop actionable plans, strategies, insights and presentation decks.
• Read, collect and cross-tabulate data, analyze and interpret to draw valid conclusions from a range of Client research/metrics, online sources, reports, syndicated research (Mintel), trending, and survey data bases (Simmons).
• Write assessment reports, presentations, white papers, business communications and/or stories.
• Analysis will include: business opportunity, performance tracking and actionable solutions, strategic success roadmap, category, trending, competitive, segmentation, positioning, product mix, market priorities, CRM, get/grow/keep, creative insights, digital, social media and overall marketing plans.
• Effectively present research presentations and results in agency / client meetings.
• Conduct research to help understand category, brands, targets, etc., and proactively share with team.

 

Qualifications
• Bachelor’s Degree required.
• 3+ years related experience in planning at an advertising agency or client side
• A “can do” attitude, Person who seeks out opportunity and challenge
• Must work well under pressure, prioritizing projects according to changing deadlines
• Strong communication and presentation skills, adept at internal and external working relationships
• Highly organized, detailed, multi-tasking, and client service minded
• Strong analytical and trending skills, with proven quantitative/qualitative research experience
• Ability, desire and discipline to dig deep into category, marketing and consumer data to generate insights
• Proficiency in MS Office/Outlook, PowerPoint, Excel, Simmons, Nielsen, digital and social listening tools.

 

Strongly Preferred – Knowledge of, and experience with telecommunications business and direct marketing


To apply: please submit an email with attachments a brief cover letter describing your background and interest and a resume to melissa@adcastells.com.