Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them.
Our CultureBeat team is comprised of a group of researchers from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. And our Hispanic research consultancy, LatinoEyes®, brings additional experience and deep understanding of both U.S. and Latino cultures. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods.
During Hispanic Heritage Month, we talked about the state of the Hispanic consumer and have a conversation with them to explore their sentiments about the current situation in our nation, their perceptions of the importance of Hispanics as consumers, and their views on the brands they connect with. Click here to watch our short video recap, read our key takeaways, or listen to the full conversation in our podcast.
To coincide with Hispanic Heritage Month, we paused to celebrate the vibrancy of Hispanic teens with a new eBook. Our YouthBeat® and CultureBeat teams collaborated closely to understand multicultural youth and families’ circumstances and needs. Learn some fun facts about Hispanic teens’ preferences that set them apart from their Non-Hispanic peers in our blog and eBook.
Our POV “With Few Exceptions, Super Bowl Advertisers Miss the Multiculturalism Goalpost” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “Budweiser’s Well-intended Beer-Goggled “Typical American” Ad Hits a Nerve” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “NFL Appeals to Largest Growing Minority Fan Base with All-Latin Musical Experience for the First Time in its History” as featured in Super Bowl LIV Ads Analysis: A Multicultural Perspective from C+R Research Experts
Our POV “This Close to Being Truly Inclusive” as featured in Super Bowl LIV Ads Analysis: A Multicultural Perspective from C+R Research Experts
Our POV “Lead with Multiculturals in 2020” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2
In the News:
Jorge Martínez, Vice President and Ashleigh Williams, Research Director, C+R Research quoted in “Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?” Brooke Henderson, Fortune Magazine, October 06, 2020
Ashleigh Williams, Research Director, C+R Research quoted in “Black-owned food businesses see a surge in publicity and customers—and hope that investors are next,” Brooke Henderson, Fortune Magazine, August 9, 2020