INFUSION provides Clients the best-in-class multicultural marketing leadership and consistent results by infusing strategic acumen, ROI-powered ideas and ‘brains heart and grit’. They are strategic business growth leaders who link all the pieces for ethnic success known for their strong analytics, segmentation and insights led by dynamic, hands-on Stanford MBA Liz Castells, and a driven team who thrives on challenges and developing 360° initiatives and campaigns that impact the bottom line.
The agency is minority and women owned, and its Multicultural capabilities include the Hispanic, African-American and Asian segments.
Leadership includes CEO Liz Castells, Partners Malu Santamaria and Terry Sullivan; Co-Creative Chief Officers Carlos Correa and Rod Ribeiro, EVP/Executive Producer Manuel Carvajal, VP of Marketing and Digital Rosa Alonso, and Directors Marielise Nascimiento, Ana Valladares, Aida Dujarric, Adhyari Bracero and Aida Olaya.
Core long-term clients Toyota, McDonald’s and Charter have facilitated INFUSION breaking sales records and driving Hispanic and category firsts, Total Market success and awards.
McDonald’s (17 Co-ops): Drive continual above-national performance with strong creative, media, promotions, merchandising, product/pricing/menu initiatives, research, and other below-the-line services.
Toyota SoCal/SD Dealers: Consistently increase Hispanic traffic, share, and loyalty with Hispanic strategic leadership, segment and model custom creative, media, and community efforts, aligned with GM partner Davis Elen.
Charter Communications Hispanic Residential Direct Marketing, Small business Services, and African-American Marketing: Deliver business goals for competitive, acquisition and customer marketing, from celebrity DRTV, radio, video, digital, Direct Mail, print and social, strategies, segmentation, to retail, partnerships, programming, packages, and dashboard metrics.
Client Quote on INFUSION:
‘It is rare to find an agency that always gets us results, cares so much to know our business inside and out, and brings that broader business insight into all the work they do. They define what a trusted partnership is– a 50/50 relationship that takes us to a higher level. Starting with Liz Castells’ strategic leadership, they have a unique ability to synthesize data, consumer and cultural insight to get to the essence of what matters, and develop brilliant creative and compelling ideas that drive our business. And they have a well-oiled machine to meet deadlines no matter what, so critical to our marketing success. They’re a powerhouse team we can always count on to deliver the best work, and trust to have our best interests in mind.’
The agency also has a New York office:
One Grand Central Place, 60 East 42nd Street, Suite 2301
New York, NY 10165
Phone: (O) 646-609-5604, (M) 718-440-0303
Contact: Rodrigo Ribeiro, Co-Chief Creative Officer
Rosa Alonso, VP, Marketing and Digital
* Other Experience includes CPG brands like Farmer John, Dole and Nestlé, Grocery (Safeway), Banking (CIT/OneWest, GMC/ditech.com), Apparel (Mervyns/Target, PUMA), Entertainment (Azteca, Univision, SBS, Showtime); Films (IFC, HBO, Artisan); Casinos (MGM, LVCVA, PALA), Health & Services (Health Net, Beer (Coors, Valle Sagrado), The Gas Company, Credoz, Lindora), Government (CDHS, First Five, CDFA, U.S. Census), Pro-bono (LA Special Olympics, TLF, NAN, HACER, MADD, Pedro Zamora AIDS), other telecom/mobile (Cox, Comcast, Affinity), and start-up ventures.
Our POV “Super Bowl LIV: Inspiring Firsts. Diversity with Restraint. Disappointing Many.” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “The Pendulum Swings: The Rise of Mainstream Cultural Efforts, Trans-cultural Proficiency, Multicultural Business Units and Spend” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2