Multicultural.com is the home of Multicultural Marketing Resources, Inc (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

Multicultural Marketing Resources, Inc.

Multicultural Marketing Resources, Inc. (MMR) is a publisher of newsletters, a Calendar of Recommended Multicultural and Diversity Events, a Speakers Showcase and directories online at multicultural.com, a consulting firm to corporations seeking information, and a marketing firm to multicultural agencies seeking visibility and connections. MMR publishes Multicultural Marketing News (MMRNews), an emailed newsletter; The Source Book of Multicultural Experts online and maintains a Speakers Showcase for conferences, ERG events, and corporate meetings. Other services include recruitment consulting, job postings, business introductions and distribution of RFPs.

Read on to learn about each opportunity.

Ready to sign up now? Visit our Shop page to place your order.

As an overview:

WHAT WE CAN DO FOR YOU

EXPERTS DIRECTORY

  • Find an expert agency, research firm, translation company, media firm to help you reach the Hispanic, African American, Asian American, LGBTQ and other consumer markets at FIND AN EXPERT
  • Feature your company in the Experts Directory

 

EMAIL BLASTS

  • Subscribe to Multicultural Marketing News (MMRNews)
  • Distribute your press releases via MMRNews to subscribers including brand marketers, multicultural agencies and industry influentials and archive them at Featured Articles

 

EVENT & WEBINAR LISTINGS

 

SPEAKERS SHOWCASE

  • Find an expert speaker for your conference or conference room about diversity or multicultural marketing to the Hispanic, African American, Asian American, LGBTQ and other consumers.
  • Feature your speech topics, bio and headshot in the Speakers Showcase

 

JOB POSTINGS

 

Books & Reports

 

Professional Development Courses

 

CONSULTING

  • Suggest candidates for open multicultural marketing and D&I positions
  • Provide suggested speakers for conferences, events, internal marketing meetings, ERG events
  • Send you a list of specialist multicultural ad agencies, research firms, translation companies
  • Route your RFP
  • Send you a list of recommended multicultural and diversity conferences to attend / to sponsor
  • A program is tailored to your precise needs by President Lisa Skriloff. Email Lisa@multicultural.com.

 

MEMBERSHIP

Become a Member of multicultural.com to take advantage of consulting services of Multicultural Marketing Resources Inc or promotion for your company or an individual.

Fee is $1500 for 12 months. Choose from an experts directory listing or speakers showcase listing or Consulting project (5 hours)

Ready to sign up now? Visit our Shop page to place your order.

Or Read on to learn more.

Spec sheet for MMR Products

EXPERTS DIRECTORY

Multicultural Experts Profile – Feature Your Company Here

List your company in the Multicultural Experts Directory Online to reach corporate brand marketing executives looking for agencies, research firms, media and other resources they need to reach the Hispanic, African American, Asian American, LGBT and other consumer markets. This online directory started out as The Source Book of Multicultural Experts, a printed directory, distributed to executives and journalists.  Choose a simple listing or featured profile for your company or organization.

Includes: company profile in the online directory, solo eblast and newsletter profile

Fill out the form and upload:

  • Description of your company and services
  • Logo
  • Link to your website
  • Contact information
  • Industry expertise
  • Markets of expertise
  • Services offered
  • Minority/women owned company status

 

FEATURED Expert Profile in Experts Directory

Profile with logo, address & contact info, searchable categories and descriptive content. Can have videos and/or photos

12 months

$1500

 

SIMPLE Listing in Experts Directory

Listing with logo, tagline, address & contact info

12 months

$650

 

SPEAKERS SHOWCASE

Multicultural Speakers Showcase

The Speakers Showcase features multicultural marketing and diversity experts who are available for speaking engagements. Companies can find speakers for internal workshops and corporate presentations, as well as conferences and events and ERG programs.

 

Be seen, get booked from the Speakers Showcase.

Showcase your expertise and availability by listing your speech topics, industry expertise and examples of speeches and presentations and videos.

Speaker Profile in Speakers Showcase

Listing with headshot, address & contact info, and descriptive content. Can have videos and/or photos

12 months

$825

 

Recruitment

JOB POSTINGS

MMR’s Job postings offer companies with openings in multicultural marketing, communications and diversity a way to reach high-caliber candidates and publicize their employment opportunities to diverse professionals in the communications industries.

See job postings

Post a job

 

30-Day Career/Job Posting

Posting with logo, address & contact info, descriptive content. Can have videos and/or photos

30-DAY

$125

 

60-Day Career/Job Posting

60-DAY

$295

 

90-Day Career/Job Posting

90-DAY

$395

 

Candidate Referral

MMR’s recruitment division helps corporations who are serious about hiring senior level professionals in multicultural marketing and diversity, as well as diverse candidates for any top positions in marketing, public relations and communications, find the right executive. Companies can call on MMR to tap into its network of contacts in the industry – a “rolodex” compiled based on 25+ years since the founding of Multicultural Marketing Resources, Inc. – for specialized high-level recruitment searches.

Recruitment services on a consulting basis can be a mini search i.e. simply provide you with a list of suggested candidates for your own outreach or we can then send your job description to the approved list. Fees are based on an hourly or project rate.

 

EVENT & WEBINAR LISTINGS

Calendar of Recommended Multicultural and Diversity Events

We work closely with conference organizers to boost attendance, find expert speakers and generate sponsorships. Conference companies can send blast e-mails via MMRNews, profile their events in the pages of Multicultural Marketing News, be featured in the Calendar of Multicultural Events and send their brochures using our mailing list services. MMR compiles a comprehensive listing of multicultural marketing and diversity focused conferences and events around the globe, as well as consumer events targeting ethnic audiences that are available for sponsorship. The calendar is continually updated and provides listings and contact information for conferences, seminars, expos, benefit galas and other industry events. Conference organizers can feature their events with a short description in our calendar e-blasts, distributed to MMRnews readers and on a dedicated page on multicultural.com where it is featured at https://multiculturalexperts.com/events/

Learn how to list your event or to be a featured event

 

FEATURED Event Listing

Listing with Event Title, Date, Description with content, photos or gallery, links out to event site. Fee for Posting from date of payment through date of event

$425

 

SIMPLE Event Listing

Listing with Event Title, Date, location, one link out to event site. Posting through event

$100

 

Professional Development Courses 

 

List your course in the Events Calendar with a repeat on the Courses page

Fee is $425 for FEATURED Event Listing in our calendar and on this page or $100 SIMPLE Event Listing

 

SPONSOR A MARKET AUTHORITY PAGE

Sponsorship of a Market Authority Page

300 pixels wide x 600 pixels tall Banner Ad, content related to Multicultural/Diversity Topics and Selected Markets (suggested length= 500 words)

12 months

$6000

 

Multicultural Marketing News (MMN)

Multicultural Marketing News (MMRNews) is an emailed newsletter that links marketing executives to multicultural experts and connects journalists to expert sources and story ideas. It includes a calendar of upcoming events and special travel and entertainment issues

  • Subscribe to MMRNews
  • Read on to learn how to feature your company’s expertise, latest news or top executives in an advertorial feature.

 

EMAIL BLASTS

Eblasts via MMRNews

Distribute your press release repurposed as an advertorial via MMRNews. Reach 8500+ subscribers in advertising, marketing and public relations, and industry executives including brand marketers, multicultural agencies, as well as human resources, supplier diversity and procurement officers. Send a solo eblast on any day or add your mini blurb within our regularly scheduled issues of MMRNews (Multicultural Marketing News.)

View Examples of Types of Eblasts

Eblast Topic Suggestions for Ad Agencies

Eblast Topic Suggestions for Conference producers

Solo Eblast

Logo or photo, contact info, social media links, article content (typically 300-500 words). Article posted online, as well, in Featured Articles. Eblast is distributed to Multicultural Industry list at $850 per eblast. (See option below to add press list distribution at $325 additional per eblast.) Buyer selects date. Copy Must be Approved in advance.

Our current email distribution provider is Constant Contact. The html code should be created outside of other providers and it should be a generic HTML.

$850 per eblast

 

Solo Eblast + Press List Distribution

Logo or photo, contact info, social media links, article content (typically 300-500 words). Article posted online, as well, in Featured Articles. Goes to two lists: Eblast is distributed to Multicultural Industry list at $850 per eblast. And also to press list at $325 additional per eblast. (Copy must be pre-approved by MMR for press list distribution). Buyer selects date. Copy Must be Approved in advance.

$1175

 

Blurb within Multicultural Marketing News

Multicultural Marketing Newsletter: 150-word advertorial of your company news or profile within any issue (mini press release) distributed via mmrnews@multicultural.com. Buyer selects date within our editorial calendar; Price is per issue

$425

 

BANNER ADVERTISING

Banner Ad on home or interior page

We will place the following ad sizes on home or interior page based on availability. Reach 15,000+ weekly visitors to multicultural.com

  • 970 pixels wide x 90 pixels tall $600/month
  • 970 pixels tall x 250 pixels tall $600/month
  • 300 pixels wide x 250 pixels tall $300/month

 

Books & Reports

Authors can promote their Multicultural/Diversity themed Books and the link will go directly to Amazon Sales page. Experts and/or consultants can promote Reports or White Papers or Tips documents. The link can go directly to an existing Expert Profile or out to external website.

12 months

$100

 

Event Services

MMR can work with you on every element of your conference or private guest event or just selected elements such as invitations and RSVP list management. Tap into our rolodex of executives to add to your invitation link to in person events or for webinar audience building. .

 

Research Services

We can access and compile in-depth information on each niche market, as well as relevant articles and information on best practices. We can provide a report or information on specific ethnic and cultural groups, Census and demographic information, books on the current trends in multicultural marketing, and studies on consumer buying habits and buying power.

 

Press Referrals

Reporters often call us looking for sources for stories regarding diversity and multicultural marketing. When reporters call us, we refer them to you.

If you participate in any of the above programs let us know if you would like to be informed about stories in the works and reporters who need experts to interview. You can then decide to pass or be connected to the reporter.

Here is an example of a request we received from an AP Reporter, followed by the resulting story.

“I’m reaching out ask if you can help connect me with an expert who would be able talk about how companies and brands mark Black History Month. I wondered of more and more companies and brands are doing it and what are the positives and potential pitfalls of this. What makes a BHM-related collection or product launch or ad campaign successful? Why is it a good idea – or not – for companies and brands to get into this space.” AP Business Desk, February 2020

Brenda Lee, Founding Director of our client Vision Strategy and Insights was quoted in the article: “Companies are getting smart about making it integrated into the rest of the year, as opposed to one month when you give money to the NAACP or run an ad, as opposed to treating it as an expense, just one of those things we have to do otherwise we’ll get in trouble,” said Brenda Lee, founding director of the marketing research firm Vision Strategy and Insights, which researches African American, Hispanic and Asian consumers.

Here is the entire article:

More companies get into business of Black History Month

By ALEXANDRA OLSON February 25, 2020 GMT

 

  • To learn more about or to participate in the Press Referral Program please contact Lisa Skriloff, President, Multicultural Marketing Resources, Inc. at  lisa@multicultural.com

 

WHAT WE CAN DO FOR YOU

  • Feature your company in the Experts Directory on multicultural.com
  • Distribute your press releases via MMRNews to subscribers including brand marketers, multicultural agencies and industry influentials
  • Offer writing services such as ppts, briefing memos and press releases
  • Write company newsletters/marketing materials
  • Feature your event in the Calendar of Recommended Multicultural and Diversity Events on multicultural.com
  • Feature your Job Opportunities on multicultural.com
  • Provide outplacement services to multicultural marketing executives
  • Suggest candidates for open multicultural marketing and D&I positions
  • Ghostwrite ppt presentations
  • Provide a list of speakers for Dept. meeting/ERG event
  • Prepare a briefing document about specific marketing needs, industry information and activity by competitors available online
  • Find answers to those questions you don’t have time to research
  • Send you a list of specialist multicultural ad agencies, research firms, translation companies
  • Route your RFP
  • Send you a list of recommended multicultural and diversity conferences to attend / to sponsor

 

MARKETING SERVICES & CONSULTING PACKAGES

Multicultural Marketing Resources, Inc. offers the consulting services of Lisa Skriloff, President, and team, to help with a wide range of tasks designed to help corporations and agencies plan and carry out multicultural marketing and diversity initiatives. We prepare reports, make referrals and distribute RFPs. We also offer advertising opportunities on multicultural.com and in our newsletters and make connections for speaking engagements, candidate placements or simply introductions. Read more below, get started at https://multiculturalexperts.com/shop/ or contact lisa@multicultural.com with any questions.

Consulting packages allow you to order a tailored package of services to suit your needs.

Custom Package 1 @ $2500

MMR Consulting Time 10 hours Or Discount Package to include: Company Profile in Experts Directory (regular price $1500); One Solo eblast ($850); One Speakers Showcase Profile ($825); Additional Bonuses in Newsletters

 

Custom Package 2 @ $5000

MMR Consulting Time of 24 hours for a fast track project or over 3 months Or Discount Package to include: All of the above in Package 1 plus: 4 solo eblasts

 

Custom Package 3 @ $12000

MMR Consulting Time for a fast track project or over 6-12 months Or Discount Package to include: All of the above in Package 1 and 2 plus additional services as needed such as: Writing press releases, Nominating for awards, Proposing for Speaking Engagements, Introductions to potential clients, Other tailored services as requested

 

Services for Corporate Multicultural Brand Marketers

MMR provides both consulting and free services and resources to help corporate executives plan and carry out multicultural marketing programs to reach Hispanics, African Americans, Asian Americans, Native Americans, the Canadian multicultural market, women, LGBTQ consumers and people with disabilities as well as diversity initiatives.

Free Services:

  • We distribute your RFPs to multicultural ad agencies, research firms, translation companies, ethnic media, multicultural PR firms, diversity consultants, among others
  • View all experts at Experts Directory or use the online Find an Expert search tool
  • We can suggest and connect you with multicultural and diversity speakers for your internal meeting needs (i.e., marketing dept, ERG events, etc.)
  • Free subscription to Multicultural Marketing News emailed to your inbox from MMRNews@multicultural.com
  • We can recommend upcoming multicultural and diversity conferences to attend or sponsor for professional development or to engage with multicultural consumers
  • Phone consultation (Most popular topic: May I pick your brain?)

 

Consulting Services (Project fee based):

  • Prepare a briefing document on multicultural marketing in your industry, find published articles about competitors
  • Recruitment services and job postings
  • Write and distribute your press releases to the multicultural marketing industry via MMRNews
  • Feature your company in our advertorial products, i.e., Multicultural Marketing News
  • Help secure speaking engagements for you, to raise executive profile
  • Suggest industry awards to enter, write nominations and acceptance speech

 

Services for Multicultural Expert Agencies and Companies

MMR provides both consulting and free services and resources to help ad agencies, research firms, translation companies, multicultural PR firms, diversity consultants and ethnic media with expertise in the Hispanic, African American, Asian American, Native American and the Canadian multicultural market,  women’s market, LGBTQ consumers and people with disabilities gain visibility for their services leading to business development.

Free Services:

  1. Free subscription to Multicultural Marketing News emailed to your inbox from MMRNews@multicultural.com
  2. Calendar of recommended multicultural conferences and diversity events
  3. Consultation by phone or email about events, the industry, making connections

 

Services for Associations and Organizations

  • Promoting your events in our Calendar of Recommended Multicultural and Diversity Events
  • Disseminating your press releases via our newswire, MMRNews
  • Consulting on themes
  • Suggesting topics and speakers for your events
  • Connecting you to particular sponsors, advertisers, underwriters and attendees by distributing your announcements via multicultural industry influentials list of MMRNews.

 

CONTACT US

email Lisa Skriloff, President at lisa@multicultural.com or call 212-242-3351

View our rate sheet:

Products and Services Price List 2020

View our company Capabilities Statement:

Multicultural Marketing Resources, Inc. Capabilities Statement

View our Media Kit:

MMR Media Kit

View Sample Proposals:

MMR Sample Proposals (2282 KB)